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Welcome to "Three Wins This Week"

Your Weekly Lifeline to Move Ahead With Three Powerful Marketing Moves Dear Higher Ed Marketer, As someone who's spent years in the...

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1 day ago3 min read

Three Wins This Week: Your September Success Plan

The first week of September feels like drinking from a fire hose, doesn't it? No matter how much you plan, the demands just keep...

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1 day ago2 min read

10 Ways Colleges & Universities Can Pull the Enrollment Parachute

The new semester is underway. Campus sidewalks are buzzing, parents are gone, and dining halls are short on pepperoni. Some colleges are...

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Aug 264 min read

Every Call. Every Click. Every Campus Visit. The Marketing That Really Matters for Colleges and Universities

Marketing doesn't stop at the message. For colleges and universities, even the smallest interactions are the marketing. The semester is...

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Aug 192 min read

Last-Minute Enrollment Wins: 10 AI + CRM Tactics to Boost Enrollment

Pinpoint your highest-yield prospects | Identify enrollment barriers | Reach students at the right time | Use AI to guide your...

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Aug 123 min read

Grow or Die? Rethinking the Rallying Cry for Higher Ed Institutions

For decades, the rallying cry, “grow or die” has echoed across boardrooms and presidential retreats at small colleges and universities....

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Aug 53 min read

There's Something Lurking Beneath Your Messaging

Unlike the shark in Jaws , higher ed leaders face a more invisible threat: artificial intelligence. AI is interpreting your college's...

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Jul 283 min read

Why Fractional Marketing May Be the Smartest Hire Your College Makes

In a time of downsizing, enrollment cliffs, and a fluid political climate, institutions need nimble, strategic marketing leadership....

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Jul 203 min read

🏛️ What the Supreme Court’s Education Ruling Means for Higher Ed—and How to Prepare

Why college marketers and enrollment leaders can’t afford to wait and see On July 14, 2025 , the U.S. Supreme Court issued a 6–3 decision...

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Jul 153 min read

Navigating Title VI Compliance in a Post-DEI Environment

In the wake of the February 2025 Dear Colleague Letter (DCL) and subsequent legal challenges, federally funded colleges and universities...

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Jul 83 min read

Higher Education at a Crossroads: Closures, Cuts and Competitors

In the span of one week, three headlines shook the higher education world: Siena Heights University announced its closure after the...

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Jul 24 min read

Navigating Marketing Challenges for Nonprofits Amid Funding Uncertainty

Nonprofits and foundations play a vital role in driving social change, supporting communities, and addressing critical issues. Yet, in...

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Jun 132 min read

Why a Strong Brand Matters More Than Ever in Higher Education

By Colleen Villa, Founder, Villa Marketing In an era of declining enrollment, shifting demographics, rising skepticism about the value of...

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May 72 min read