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After years of declining enrollment and tightening budgets, the challenge facing higher education isn’t just about growth—it’s about survival. For many institutions, the question isn’t whether they can market harder, but whether they can truly define and articulate their value with the same conviction they bring to their mission. As public funding wanes and families scrutinize the return on investment, leaders are working harder than ever to sustain momentum and relevance. T

It’s fall—and that means colleges and universities across the country are waist-deep in recruiting season. Admissions inboxes are full (we hope), visit events and college fairs are in full swing, and marketing teams are churning out the usual comm-flood of messages: Ap ply. Apply Now. Apply Today. Apply for Free. Just Apply Already! But here’s the problem: that approach is like asking someone to marry you on the first date. Most students—and their families—aren’t ready to app

Recently, I tried axe throwing for the first time. I struggle opening bottled water and pickle jars, yet there I was, gripping a...

The honeymoon phase is over. As a higher ed marketing leader, I know firsthand how quickly the pace ramps up after the first few weeks....