The next three months will quietly determine whether institutions grow, stabilize, or fall behind during this recruiting cycle. While it may not feel like a “high season,” this window between now and February shapes everything that affects enrollment, brand reputation, and institutional momentum. Most institutions aren’t struggling because of a single broken system. They're struggling because leaders don’t have: Aligned information Clear messaging, or a Shared plan the ent

By Colleen Villa, Villa Marketing As we enter this season of gratitude, higher-education leaders are carrying both hope and hard realities — declining demographics, shifting expectations, and ongoing financial pressure. Yet even in a challenging year, there are enduring strengths that continue to anchor and sustain our institutions. Taking time to acknowledge them isn’t just seasonal reflection; it’s a strategic act that can shape how we move into 2026. Amid the pressure, unc

After years of declining enrollment and tightening budgets, the challenge facing higher education isn’t just about growth—it’s about survival. For many institutions, the question isn’t whether they can market harder, but whether they can truly define and articulate their value with the same conviction they bring to their mission. As public funding wanes and families scrutinize the return on investment, leaders are working harder than ever to sustain momentum and relevance. T

It’s fall—and that means colleges and universities across the country are waist-deep in recruiting season. Admissions inboxes are full (we hope), visit events and college fairs are in full swing, and marketing teams are churning out the usual comm-flood of messages: Ap ply. Apply Now. Apply Today. Apply for Free. Just Apply Already! But here’s the problem: that approach is like asking someone to marry you on the first date. Most students—and their families—aren’t ready to app